Effective Altruism

Definitions
Written By LISEN YDSE CHRISTIANSEN

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

LISEN YDSE CHRISTIANSEN

Lisen Ydse Christiansen is the founder of Sumati Agency and Sumati Group, initiatives dedicated to bridging inner wisdom with social impact. She is the author of Whispers of My Ancestors: A Poetic Journey Through Earth, Spirit & Self (Olympia Publishers UK, 2025) and The Fundamentals of Tantris School of Yogic Science (Rush Communications, US/Bali, 2023).

Through her writing and creative leadership, Lisen delves into the complex intersections of decolonizing wisdom, critical inquiry, and cultural practice—while championing creative sustainability, art as a universal language, and personal transformation as a pathway to long-term leadership, environmental stewardship, and intergenerational responsibility.

Learn more at Sumati Agency or connect with her on LinkedIn.

https://www.sumati.agency
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